Corporate Thought Leadership
Corporate Thought leadership is seen as 75% more effective at generating higher quality conversations with targets.
First and foremost it is a sales tool that enables brands to create more profitable relationships with targets and customers. It allows a brand to exert intellectual influence on the market by demonstrating innovative or pioneering thinking. It works by setting in stone a brand’s authority in a specialised field and ensures that it is people from that brand whose opinion is sought and respected.
When done well a corporate thought leadership project generates content that people really want to engage with which has a lifespan of at least a year and generates high numbers of qualified sales meetings.
But there is a process which our team is expert in having delivered corporate thought leadership projects for blue chip companies and SMEs .
OUTPUT CAN INCLUDE:
FIND THE CLEAR WATER.
Desk research to identify an area of insight that is aligned with your brand and has not been adopted by a competitor. This could be the role of female entrepreneurs in spearheading growth or could be the impact of arbitration on growing economies.
ALIGN WITH THE CORPORATE OBJECTIVES OF THE CLIENT.
We run one or more stakeholder workshops to ensure that the area of enquiry is aligned with the corporate objectives of the brand.
CONDUCT THE RESEARCH.
Designing and executing qualitative and quantitative research to source the data that will give the project teeth.
ROLL OUT THE CONTENT.
Using the data to deliver content from video to written content to sales toolkits that can be rolled out digitally over 12 months. Thought leadership projects have doubled referrals and generated over 80 sales meetings in an 8 week period.
“I hired Puretas to do some customer insight for me. We are a small company and while I was sceptical about what benefit having a third party talking to my customers would have on my business Louisa convinced me it would be of value. And she was right. The results of the study have transformed the way I do business. It has made me look at how I take the company forward over the next 3 years in a completely different way. I cannot recommend Puretas highly enough as hiring them was a real game changer for us.”
Alan Levy – MD, AK Project Management