This is the raison d’etre for content creators – working out if there is an audience already engaged with their sector and what type of content is going to get their attention.
Engagement is the key as we know that it gives you a warm audience open to becoming customers.
Analysts in 2018 certainly thought that change was on the horizon with the rise of vegan options and consumer focus on transparency across the whole supply chain driving more conversations between retailers and independent, start up brands.
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