What is thought leadership? Great leaders have vision, drive and determination. They are thought leaders, visionaries and ambassadors. But while your vision for your small company may as disruptive as Lincoln’s vision for America it cannot be denied that it can be tricky to keep your pipeline healthy and full all year round which is why most of us use networking as a critical part of business development.
This is the raison d’etre for content creators – working out if there is an audience already engaged with their sector and what type of content is going to get their attention.
Engagement is the key as we know that it gives you a warm audience open to becoming customers.
Analysts in 2018 certainly thought that change was on the horizon with the rise of vegan options and consumer focus on transparency across the whole supply chain driving more conversations between retailers and independent, start up brands.