Our Thinking.

Thought Leadership

Thought Leadership

What is thought leadership? Great leaders have vision, drive and determination. They are thought leaders, visionaries and ambassadors. But while your vision for your small company may as disruptive as Lincoln’s vision for America it cannot be denied that it can be tricky to keep your pipeline healthy and full all year round which is why most of us use networking as a critical part of business development.

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Content that’s simple, clever and engages buyers

Content that’s simple, clever and engages buyers

This is the raison d’etre for content creators – working out if there is an audience already engaged with their sector and what type of content is going to get their attention.
Engagement is the key as we know that it gives you a warm audience open to becoming customers.

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War On Plastics

War On Plastics

This time last year the war on plastics stepped up a gear as a total ban on microbeads came into force on the 9th and Mrs May gave businesses a time limit of 25 years to ditch plastic packaging. Iceland have already taken up the challenge and pledged to do it in just 5 years and this week they unveiled two own label ready meal ranges…

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Social listening – the new NPD

Social listening – the new NPD

Consumer brands have always spent huge amounts of money on new product development. In fact, 10 years ago a typical chunk of the budget could run into millions for consumer insight run through big national surveys, in depth focus groups and pulse surveys all aiming to build a picture of what new products consumers want right here, right now.

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Where will sales growth come from post Brexit

Where will sales growth come from post Brexit

As BREXIT looms nearer the question food producers must ask themselves is, in the event of no free trade deal, where will international growth come from. This is a question that British hamper providers have been answering for themselves for many years now with Yorkshire brands like Bettys seeing most of their growth coming from the US and Australian markets.

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Want It Now Culture

Want It Now Culture

Food shopping has been evolving ever since the advent of Ecommerce in the early ’90s and the UK is now one of the most digitally connected economies in the world with online food shopping growing at 9% a year according to the latest statistics from ONS.

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