This is the raison d’etre for content creators – working out if there is an audience already engaged with their sector and what type of content is going to get their attention.
Engagement is the key as we know that it gives you a warm audience open to becoming customers.
This time last year the war on plastics stepped up a gear as a total ban on microbeads came into force on the 9th and Mrs May gave businesses a time limit of 25 years to ditch plastic packaging. Iceland have already taken up the challenge and pledged to do it in just 5 years and this week they unveiled two own label ready meal ranges…read more
Consumer brands have always spent huge amounts of money on new product development. In fact, 10 years ago a typical chunk of the budget could run into millions for consumer insight run through big national surveys, in depth focus groups and pulse surveys all aiming to build a picture of what new products consumers want right here, right now.read more
As BREXIT looms nearer the question food producers must ask themselves is, in the event of no free trade deal, where will international growth come from. This is a question that British hamper providers have been answering for themselves for many years now with Yorkshire brands like Bettys seeing most of their growth coming from the US and Australian markets.read more
Analysts in 2018 certainly thought that change was on the horizon with the rise of vegan options and consumer focus on transparency across the whole supply chain driving more conversations between retailers and independent, start up brands.read more
Food shopping has been evolving ever since the advent of Ecommerce in the early ’90s and the UK is now one of the most digitally connected economies in the world with online food shopping growing at 9% a year according to the latest statistics from ONS.read more
The rise of voice activated virtual assistants such as Alexa is clearly worrying some of the larger grocery chains who are starting to invest heavily in intelligent chatbots. Last year Marks and Spencer launched Christmas Concierge on Facebook’s Messenger platform which…read more